Pricing and bundling
A simple price ladder, bundles, launch discounts and how to think about the numbers.
2 min read · Updated October 2026
Charging too little is the most common mistake. Your price tells people how much value to expect, and it has to leave room for the 10% fee and the effort you put in.
A simple price ladder
| Rung | Price | What it is |
|---|---|---|
| Free | ₹0 | Your front door: one item, a real win. |
| Impulse | ₹49 to ₹199 | No thinking needed. A first purchase. |
| Core | ₹299 to ₹999 | Your main pack, guide or mini course. |
| Premium | ₹999 and above | Calls, custom requests and full courses. |
Bundles
A bundle of related items at a discount raises the average order value and makes the bundle feel like the smart choice. Show it next to the single items.
Launch pricing
- Use the Original price field on courses to show a crossed-out price for launch week.
- For vault items, use a limited quantity at an early-bird price, then raise the price for the next batch.
- Keep any promise you made about the price going up.
Think in numbers
Here is an illustration of the arithmetic. Your numbers will be different.
| Step | Example |
|---|---|
| Visitors to your page | 1,000 |
| Share who buy | 2% (20 buyers) |
| Price | ₹299 |
| Gross sales | ₹5,980 |
| Sygil's 10% fee | ₹600 (₹30 on each ₹299 sale) |
| You earn | ₹5,380 |
Fan Points and discounts
You already reward repeat buyers through Fan Points, so you do not need constant sales. Keep your regular price, and use points and drops as your reasons to buy.
Do
- Test one price change at a time.
- Raise prices as your proof grows.
- Offer a free and a cheap way in.
Don't
- Compete only on being cheapest.
- Discount every week.
- Hide what is included.