YouTube playbook

YouTube sends people who really want to learn from you. Old videos keep getting views for years, so every video is a long-term salesperson for your page.

Five places for your link#

1. 1

   Channel links

   Customize channel, Links. It shows right on your banner.

2. 2

   First line of every video description

   Above the Show more cut. Example: "My presets, guides and everything I use → sygil.app/yourname".

3. 3

   Pinned comment

   Pin your link on every video. Example: "Everything from this video, plus a free [thing], is here: sygil.app/yourname".

4. 4

   Posts

   Use YouTube Posts or the community tab whenever you drop something new.

5. 5

   Say it in the video

   "Link's in the description" and "everything I use is on my Sygil".

My presets, guides & everything I use → sygil.app/yourname
Free [thing] → sygil.app/yourname/vault

Make videos that sell your page#

• Reference your free item in the video where it helps: "I made a checklist for this. It is free on my page."
• Mention a limited drop in the description, with the date.
• Use end-of-video sections to point to your Links tab with all your gear and discount codes.
• Make a short "how I use my page" video for new viewers.

Shorts#

Shorts reach people who are not subscribers. Links in Shorts are limited, so lean on your channel links and say the CTA out loud: "Everything I use is on my Sygil. The link is on my channel." See Short-form video.

Affiliate products#

Put your gear in the Links tab as product cards, with coupon codes. Replace the 20 links in your descriptions with one line: "Everything I use is on sygil.app/yourname".

YouTube-specific ideas by niche#