Grow and market

Playbooks for finding your first offer, bringing people to your page and converting them, on every platform you use.

  1. 1The Sygil growth loopA five-step system for growing your audience and income: reach, capture, convert, retain, repeat.2 min read
  2. 2Find your first offerHow to decide what to sell using your DMs, comments and a quick pre-order test.2 min read
  3. 3Content that sells without sellingA simple content framework, Reel and Story formats and hooks that bring buyers to your page.2 min read
  4. 4Instagram playbookBio, Reels, Stories, comments and Auto-DM: how to turn Instagram attention into sales.3 min read
  5. 5YouTube playbookWhere your link goes on YouTube, how to describe, pin and promote it, and how to use Shorts.2 min read
  6. 6Short-form video: Reels, Shorts and TikTokHow to plan, hook, caption and convert on short vertical video, wherever you post it.1 min read
  7. 7X (Twitter) and ThreadsUse text-first platforms to build authority, share ideas and drive people to your page.2 min read
  8. 8LinkedInHow career coaches, consultants, developers and educators can use LinkedIn to get paying fans.2 min read
  9. 9Facebook, Pinterest, Snapchat, Reddit and moreWhere else to put your link and what to post on Facebook, Pinterest, Snapchat, Reddit, Twitch, Spotify and Quora.2 min read
  10. 10WhatsApp, Telegram and DiscordHow to use private communities to give your superfans early access and run your launches.2 min read
  11. 11Search, blogs and podcastsUse evergreen channels to bring in people who are looking for what you teach.2 min read
  12. 12Collaborations and shoutoutsGrow faster by partnering with other creators: collab posts, swaps, guest sessions and bundles.2 min read
  13. 13Offline, events and QR codesUse your QR code and your page at workshops, meetups, markets and in print.2 min read
  14. 14Pricing and bundlingA simple price ladder, bundles, launch discounts and how to think about the numbers.2 min read
  15. 15A 30-day content calendarA week-by-week plan that takes you from announcement to your first drop and back to the next one.2 min read
  16. 16Read your numbers and fix the leakA funnel for diagnosing why you are not getting sales and what to change first.2 min read