How to sell an online course in India

Short answer: pick one specific result, record short lessons, give one or two away free as previews, price it, then launch with pre-orders and a seat limit. You can host and sell it from your link in bio.

Step 1: pick a narrow, specific topic#

• "Edit Instagram Reels on your phone in 30 minutes" beats "Video editing".
• Teach one result for one kind of student.
• Check demand: have people asked you how to do it?

Step 2: plan 8 to 12 short lessons#

1. A short "what you will build" lesson.
2. One idea per lesson, ideally under 10 minutes.
3. A task at the end of each lesson.
4. A final lesson that points to your next product.

Step 3: record and upload#

A phone, clear sound and good light are enough. Record in batches, upload each video, and wait for it to encode. See Upload lessons.

Step 4: give a taste#

Make lesson 1 a free preview. People who watch it are far more likely to enrol.

Step 5: set price and seats#

Cap seats to run a cohort. "Only 30 seats" is honest urgency if you really stop at 30.

Step 6: launch with pre-orders#

1. 1

   Schedule it

   Set a release date. The page shows a countdown.

2. 2

   Let people pre-order

   They pay now and lessons unlock at launch.

3. 3

   Promote the preview

   Use a Reel and a comment keyword for the free lesson.

4. 4

   Launch

   Everything unlocks automatically. Share early results.

Live or recorded?#

Recorded lessons scale. A weekly live session adds a reason to join now. You can sell both: a course for the recordings and a group session for live Q&A. See Run live classes.

What a course page needs#

• A clear promise in the title.
• Who it is for and what they need.
• A free preview lesson.
• A fair price and a seat limit.
• A way to ask questions.