Instagram playbook

Instagram is where most creators on Sygil start, because Reels bring new people and Auto-DM turns comments into links. Here is the full playbook.

1. Your bio#

• Put sygil.app/yourname as the first and only link. (Instagram, Edit profile, Links, Add external link.)
• Say who you help and what they get in the first line.
• Add a CTA: "Presets and guides ↓".
• Switch to a Business or Creator account if you want Auto-DM.

Presets, guides & 1:1 calls ↓
sygil.app/yourname

Everything I use + my exclusive drops
sygil.app/yourname

Free resources & my vault
sygil.app/yourname

2. Reels: reach#

Reels bring you to people who do not follow you yet. Make each one about one idea, with a hook in the first two seconds and one call to action at the end.

• Use the formats that point to something you sell.
• End with the keyword: "Comment GUIDE and I'll send it."
• Pair every Reel with an Auto-DM keyword. That turns views into DMs and DMs into sales.
• Reply to early comments manually. Engagement in the first hour helps.

3. Stories: conversion#

Reels bring new people. Stories are where they buy. The people watching your stories already like you, so they are your warmest audience.

• Post stories most days. Use the eight story types.
• Always add a link sticker to your page or the exact item.
• Use polls and question boxes to learn what to make next.
• Save your best stories to Highlights named: Start here, Free, Reviews, Shop.

4. Posts and carousels#

Carousels are good for saves. Teach something in 6 to 8 slides and use the last slide as the CTA: "Full guide in my bio." Pin your three best posts (a launch, a free item and a review) to the top of your grid.

5. Comments and DMs#

• Reply to comments with substance, not only emojis.
• Use Auto-DM on DMs for FAQs ("price", "link").
• Use story replies for personal funnels.

6. Launch announcement#

1. 1

   Story 1

   A selfie or screen recording: "I finally made something for you guys."

2. 2

   Story 2

   Scroll your Sygil page on screen, with a link sticker on top.

3. 3

   Story 3

   A poll: "What should I drop first?" with two options.

It's finally here.

I made a page where you can get my [thing] and the stuff I keep getting asked about. Some of it is completely free.

sygil.app/yourname (link in bio)

Comment "LINK" and I'll DM it to you.

Pin the launch Reel. Reshare the announcement three days later, because most followers missed it the first time.

7. Weekly rhythm#