Analytics: read your dashboard
What every number in your Analytics tab means and how to use it to decide what to do next.
2 min read · Updated October 2026
WhereDashboardAnalytics
Traffic and acquisition
| Metric | What it tells you |
|---|---|
| Total page views | Visits to your page. |
| Unique visitors | Distinct people who visited. |
| Total followers | Fans who followed you on Sygil. |
| Overall conversion rate | Followers divided by page views. How many visits turn into follows. |
| Acquisition channels | Where visits came from (the source or referrer). |
Use Acquisition channels to double down on what works. If most visits come from Instagram and none from YouTube, your YouTube descriptions need your link.
Macro economy
| Metric | Meaning |
|---|---|
| Gross merchandise value (GMV) | Total cash volume that passed through your page. |
| Total FP minted | Fan Points rewarded to your fans. |
| Total FP burned | Fan Points your fans spent. |
| FP liability | Unspent points still in circulation. |
Revenue and Fan Points economy
- Revenue over time: a line chart of your sales. Look for the bumps after launches.
- Fan Points economy: a chart of minted, burned and liability.
- Active fans with wallets, average fan balance, average order value: how much your fans hold and spend.
- Fans table: your fans with their Fan Points balance.
Links
- Profile views and overall click-through rate.
- Top clicked links: the items on your Links tab that get tapped most.
Item performance
A table of every vault item with its redeems, conversion rate and revenue. Total redemptions appears above it. Keep what converts. Rework or archive what does not.
Billing and payouts numbers
Those live in a separate tab: Pending clearance and Lifetime earnings. See Payouts.
A weekly 10-minute review
- 1
Check traffic
Did views go up or down? Which channel moved?
- 2
Check conversion
Page views to followers, and item views to redeems.
- 3
Check top links and items
What are people actually tapping and buying?
- 4
Decide one change
A new hook, a lower entry price, a better cover. Only one, so you can see what worked.