Instagram Auto-DM

Insights and activity

Read your Auto-DM numbers and the activity feed, and use them to improve your funnels.

2 min read · Updated October 2026

Insights tiles

At the top of Manage Auto DMs you see four tiles and a 30-day chart.

TileMeaning
DMs sentTotal DMs sent, with how many in the last 30 days.
Link clicksTaps on link buttons inside your DMs.
Click rateClicks per DM sent.
Live automationsHow many are on, out of your total.

The DMs sent chart shows daily volume for the last 30 days. Each automation row also shows its own triggers, clicks and click-through rate.

The Activity tab

Activity is a feed of every send attempt, filterable by Sent and Needs attention.

StatusMeaning
SentThe DM went out.
Needs attentionSomething failed. The row explains why in plain language.
SkippedSygil deliberately did not send. The row shows the reason.

Read the numbers

What you seeWhat it meansFix
Many triggers, few clicksThe DM is not compelling, or the button label is unclear.Rewrite the message and the button. Link straight to the item.
Few triggers on a popular ReelViewers are not commenting the keyword.Say the keyword out loud and on-screen. Make the keyword shorter.
Lots of failuresA connection or setting problem.Check the Activity reasons. See troubleshooting.
Clicks but no salesThe destination is the problem.Improve the item page: price, description, preview, cover.

A weekly Auto-DM review

  1. 1

    Open Insights

    Note DMs sent and click rate for the last 30 days.

  2. 2

    Sort your automations

    Which has the most triggers? Which has the best click rate?

  3. 3

    Check Needs attention

    Open the Activity feed, filter by Needs attention and fix anything repeated.

  4. 4

    Decide one change

    Rewrite one message, change one keyword or retire one automation.