A 14-day launch plan

Use this plan for a course, a preset pack, a template bundle or a new set of call slots. Replace the examples with your own.

1. Days 14 to 12: build

   Finish the product. Pick the launch date and time. Decide quantity or seats. Write the description. Create the item as a scheduled drop and keep a free sample ready.

2. Day 11: announce

   Publish the scheduled item. Followers get a coming-soon alert. Post a Reel that says what it is and when it drops. Add the countdown sticker to Stories.

3. Days 10 to 8: warm up

   Daily Stories: behind the scenes, a sneak peek, a poll. Set an Auto-DM: "Comment SAMPLE for a free preview". Pin the announcement.

4. Day 7: proof

   Post a free sample, a testimonial or a before/after. Ask followers to pre-order for access at launch.

5. Days 6 to 4: pre-order push

   Share the pre-order link in your community, bio and email signature. Post progress: "23 pre-orders so far."

6. Day 3: question box

   Run a question box about the product. Answer the best questions publicly. Fix gaps in the description.

7. Day 2: urgency

   Remind followers about the seat or copy limit. Reshare a review. Tell your community they get first access.

8. Day 1: last call

   Countdown story with the exact time: "Unlocks tomorrow at 7 PM. Pre-order now and it is yours the second it opens."

9. Launch day

   Same-time posts across Reel, Stories, community and pinned comment. Update the remaining count: 12 left, then 5 left, then sold out.

10. Days +1 to +3: follow-through

    Share your first buyers' results. Ask for ratings. If it sold well, add spots or announce batch 2.

Checklist#

• Item scheduled with date, time and quantity or seats
• A free preview or sample ready
• Auto-DM keyword set up and tested
• Announcement Reel, teaser Story set and launch-day posts drafted
• Community (Discord, Telegram, WhatsApp) told to expect it
• Support inbox ready for questions