Drops and launches

Create anticipation and urgency with limited editions, seat limits, countdowns and pre-orders.

1. 1Limited editions and seat limitsCap copies, call slots or course seats so "only 12 left" does the selling.2 min read
2. 2Scheduled drops and pre-ordersList an item now with a live countdown, take pre-orders, and unlock it for buyers at launch.2 min read
3. 3A 14-day launch planA day-by-day plan that combines a scheduled drop, limited copies, Auto-DM and Stories.2 min read
4. 4After the drop: restock, reviews and the next oneWhat to do when the drop ends: capture proof, collect reviews, restock and plan the next launch.1 min read